In a virtual celebration on Wednesday 14 October, LARAC, the leading voice for local authorities on recycling, waste and resource management, recognised Buckinghamshire Council’s innovative approach to improving customer experience at local Household Recycling Centres through Virtual Tours and Google optimisation.
With 93% of online experiences starting with a search, Buckinghamshire Council decided to maximise its presence on the world’s biggest search engine and online maps. The award for ‘Best New Idea’ celebrates the work by Buckinghamshire Council and local award-winning, Buckingham-based company, 360 Visual Media, in providing bespoke virtual tours inside all nine local Household Recycling Centres (HRCs) and optimising their presence on Google.
The work has made it easier than ever for residents to come to the site ready to recycle and have a safe and smooth visit. It also allows those with access or anxiety issues to view the sites and plan their visit, hopefully encouraging more visits.